In a bid to maintain its presence in the competitive Indian motorcycle market, Honda has introduced a new variant in the CB350 series, priced between Rs 2 lakhs to Rs 2.18 lakhs. This move comes as other brands, including Royal Enfield, Triumph, and Harley-Davidson, continue to expand their offerings in the popular mid-range segment.
The latest addition to the CB350 family shares a visual resemblance with the Royal Enfield Classic 350, differentiating itself from the existing CB350 and CB350RS models with a more pronounced retro aesthetic. With a focus on capturing the attention of young riders, Honda’s new CB350 variant boasts signature features reminiscent of classic retro bikes.
Taking direct aim at the Royal Enfield Classic 350 and Bullet 350, Honda’s strategy involves offering an alternative with unique features such as telescopic front forks, a single-piece handlebar, a curvy fuel tank with a chrome fuel filler cap, and tan leather seats with white piping. The promotional TVC emphasizes themes of action, adventure, and the allure of exploring the unknown.
Distinguishing itself from the current Honda CB350 models, the new variant showcases silver-finished front forks, a visible fork cover, and support rods on the mudguard, drawing parallels with the popular Classic 350 and Bullet 350 models. Positioned below the existing HNess CB350 range, the new variant provides enthusiasts with an option that preserves the classic look and feel without compromising performance.
The pricing strategy places the new CB350 variant in a competitive range, offering a more affordable option compared to the existing HNess CB350 series. With multiple variants available, including DLX, DLX Pro, DLX Pro Chrome, Legacy Edition, DLX Pro Dual Tone, and New Hue Edition, Honda aims to cater to a diverse audience with different preferences.
In conclusion, Honda’s latest CB350 variant stands as a compelling choice for riders seeking a bold and confident ride with a classic touch. As the mid-range segment continues to witness increased competition, Honda’s strategic move ensures that the CB350 series remains a prominent player in the Indian motorcycle market.